How Erik almost booked a vacation on his smartphone

Remember how you feel when you are waiting for the bus on a cold, rainy evening, and you suddenly see a ripped page of an old newspaper with a sunny beach and lots of palm trees? Erik had one of those moments recently and he thought, ”That´s it, I am traveling!” As almost any of us would do, he grabbed his smartphone and Googled “warm” and “travel”.

Luckily, the website of your travel agency was one of the top hits among the search results. Erik clicked on your company link and… waited. His 3G connection worked at its full bandwidth, but the page took quite some time to show up. Fortunately Erik was patient because when the page finally loaded, he realized that it hadn´t been adapted for mobile device browsers, and the page he was presented with was as if he would be looking at a regular computer screen from 20 meters distance. Well, he could have zoomed it, couldn’t he? He tried; he really wanted to find the place where you keep your best deals, but in his best intentions and effort to see and find your website’s content, he accidentally clicked something and thus navigated to another page. After that, even he ran out of patience, and he decided to give it a try at home. Of course, he forgot to do that. Sounds familiar? Imagine how many of your potential customers got away just like this.

What could you do to give this story a happy ending?