Rok Horvat

I started my professional path as a graphic designer, but soon found out that designing for web and devices is what I like the most. Through time, as I got more experienced, I learned that there is a lot more behind just designing graphic user interface.

Now my goal is to design digital products that are intuitive and easy to use, as I really try to put myself in the users' shoes and try to understand where there are pain points and where they will encounter moments of delight. I achieve this with good research and concept iterations before starting to design, and after I also want to verify the idea with a clickable prototype.

If I am not at work or home, I am usually on a long walk with my young crazy black Labrador retriever, playing basketball or riding my mountain bike somewhere in the woods. Oh, but if it's Friday evening... then I am usually drinking a beer or two and dancing to house or drum and bass music.